How Artificial Intelligence Helps To Promote And Sell Goods In The Fashion Industry?

The fashion industry across the globe is embracing and investing in disruptive technologies such as IoT, AI, predictive analytics, and big data, among others. This increasing adoption is driven by the successful implementation of AI, which resulted in enhanced operational efficiency, increased sales revenue, and improved customer experiences. Apparel and clothing brands are looking for innovative ways to get their products in front of buyers and to significantly create awareness and demand in the market. Fashion brands are implementing machine learning and AI to maximize users' experience and to increase sales through intelligent automation.

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With the advent of AI technology, which learns in real-time and provides recommendations based on patterns, brands have a tremendous opportunity to apply AI in various processes to better understand the business environment and customers. For instance, the popularly known fashion brand “Forever 21” is recently going through the bankruptcy phase.


The global artificial intelligence in fashion market is segmented into five major regions, including North America, Europe, Asia Pacific, Middle East, and Africa, and South America. North America holds the major market share in the AI in the fashion market. The region comprises early adopters of a large population base and a huge number of developing economies.

The major companies offering artificial intelligence in fashion market include Adobe Inc., Amazon Web Services, Inc., Catchoom Technologies S.L., Facebook, Inc., Google LLC, Huawei Technologies Co., Ltd., IBM Corporation, Microsoft Corporation, Oracle Corporation, and SAP SE among others. Vue.ai, Heuritech, Wide Eyes, FINDMINE (US), Intelistyle, Lily AI, Pttrns.ai, and mode.ai are also offering the artificial intelligence platform and solutions for various fashion brands, which is facilitating the market to propel over the years.

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  1. Media PartnerFebruary 15, 2020 at 1:37 PM

    Nice one....
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